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The web site shantiniketans.com had the following on the web site, "2 BHK STARTING FROM 18." We noticed that the website said " Shantiniketan Altair is located just 2 kms off Kelambakkam Junction in OMR, Chennai." It also said " The project is equally accessible from the IT Corridor through OMR and GST Road through the Vandalur Kelambakkam Road. OMR and GST Road are the growth corridors of Chennai and hence the potential for Capital Appreciation for a project located in such a strategic location is quite high. Click here for the Location Map. Be the first to hear from us." The header had apartments in kelambakkam as the highest ranking optimized keyword. This keyword is followed by real industry services in india which isn't as urgent as apartments in kelambakkam.